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STRAND Magazine •

LFW AW25: Black PR Press Day

In the calm after the storm that was London Fashion Week Spring-Summer 2025, STRAND was invited to attend the Black PR press week, where the firm’s strong portfolio of brands showcased their AW25 collections in a more relaxed environment. Although some of the brands showing in the sunlit office were also presenting during LFW, the event provided an opportunity to explore some of the firm’s other brands we had not yet come across. Eighteen diverse and rounded collections were presented within the...
STRAND Magazine •

ATTREN. - Bold, Versatile, Fresh

For Matt and Lauren Rowley, co-founders of burgeoning streetwear brand ATTREN., street style is about more than dressing for comfort - it is a symbol of strength, resilience, and optimism. Though they only released their first collection in 2023, a rich, personal history is woven into the fabric of ATTREN.. Somewhat nervous when I made my podcasting debut earlier this month as an interview feature on ‘The ATTREN. Way’, I was immediately put at ease by the couple’s positivity and passion. During...
Lucy’s Substack •

Hedonistic Fashion Icons: Celebrities Who Live for Pleasure

Four years into the post-pandemic world, is it finally time to hang-up our athleisure for good? These four hedonistic fashion icons certainly think so.Thanks for reading! Subscribe for free to receive new posts and support my work.SubscribedFor many, the post-COVID attitude towards fashion was to continue dressing for comfort and practicality - simple outfits elevated with slick-backed hair and gold-statement pieces that made WFH stylish. In 2024, the pandemic-hangover well and truly nursed, tra...
STRAND Magazine •

LFW AW25 - YAKU - Sunset On Tutorial Island

This season, the brand showcased the fifth instalment in their series, ‘The ImPossible Family Reunion in RPG Space’, entitled Sunset on Tutorial Island. A diligently crafted love letter to his family and vision for the brand, the series showcases Yaku’s family members reimagined in an alternate universe inspired by Studio Ghibli, 'dino-core', and 'Afrofuturism'. The series opened in 2023, at the coveted Central Saint Martins MA show, where the designer was awarded the L'Oréal Professionnel Creat...
STRAND Magazine •

LFW AW25 - WANNI FUGA - Refined Expressionism

For Toluwani Wabara, creator of luxury womenswear brand Wanni Fuga, fashion is more than just clothing—it’s a representation of her roots, experiences, and the journey that has shaped her brand since its creation in 2014. Her Nigerian upbringing has always been an essential part of her designs, with every piece symbolising a link to her African heritage. We had the pleasure of interviewing Wabara during the presentation of her brand’s AW25 collection last Sunday, where we asked her how her upbri...
STRAND Magazine •

The Style Shift - Pornstars, and Nepo-Babies, and Politics, Oh My! A Summary of LFW AW25

With the sudden onslaught of spring, it might feel as though February and Fashion Week happened lightyears ago. Whilst this may be true, nostalgic as always, I can’t help but lament the passing of the season’s most important week in not only fashion, but celeb-spotting, too. Though I mainly partook from the comfort of my own home, I was fortunate enough to attend some of the LFW events myself this year and do some spotting in-person. I found myself foraging for stickers and stamps alongside Cent...
STRAND Magazine •

The Style Shift - BAFTA's: The Dawn Of The Plain Black Suit

Women, for the better part of a century, have time and again reverted back to the classic ‘Little Black Dress’ (LBD). This wardrobe staple has carried us through years of outfit dilemmas and unexpected plans. Whilst most of us do tend to branch out fashion-wise when it comes to more high-profile events, there is one constant to be seen. Be it the Grammys, the Oscars, or even the Met Gala, you can always count upon an excruciatingly high percentage of male attendees coming dressed in their own ve...
STRAND Magazine •

The Style Shift - From Heels To Hair: Why Tate McRae’s Latest Music Video Is My Current Obsession

As a newly single wannabe F1 WAG, the latter came to me at exactly the right time: nodding off in my best friend’s spare bed, in the same pair of leopard print pyjama bottoms I had been wearing for the past week. Watching Tate strut onto the screen in leopard print of her own (archive Cavalli, as opposed to 50% off at Urban Outfitters), I decided it was time to make a change - how was I supposed to charm the trousers off of Mr Elordi without first changing my own? The song has since become my ul...
STRAND Magazine •

The Style Shift - Trendspotting: What The It-Girls Of Copenhagen Are Wearing This Winter

In a desperate search for some much needed R&R amidst the January assessment period, I found myself in Copenhagen at the start of this year with my (now ex) boyfriend to celebrate our upcoming anniversary (which we did not reach but conveniently falls on the same day as the publication of this article, every cloud, eh?). Whilst I don’t remember my trip to the World’s Happiest City being quite as relaxing as I hoped, one thing I did enjoy was surveying the street-style trends. My previous visit t...
STRAND Magazine •

The Style Shift - Blood, Sweat Tour, And Tears: From Rituals To Red Carpets, Dilara Findikoglu’s Year In Fashion

Hello, January! The post-Christmas hangover, the never-ending cheese in the fridge, and the rain fudging my plans for a New Year’s Day walk (aka excuse for a lunchtime pint) - oh, how I’ve missed you! Stubborn to change in true Taurus fashion, the New Year is for me a time of reflection, not reinvention. Whilst secretly my heart is all aflutter with the inevitable style-shift of the New Year, before we look at what’s to come, I wanted to share my favourite fashion discovery of 2024 - Dilara Find...

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